Blog

Queen's Award Emblem

Have you thought about applying for a Queen’s Award?

May 09, 2017
We’re all familiar with The Queen’s Awards in one way or another. But, what exactly are the awards, what do they mean, what do they do for business and how does one go about winning one? In this blog I’ll share what I learnt and point you in the direction of some resources where you can find out more.

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Lovelocalexpo proved a hit!

May 02, 2017
Over the years we’ve organised exhibition presence for B2B companies of all sizes. These have generally been large expos in London and Europe. Last week we exhibited for the first time to promote our own company, this time in Lancashire.

Salt Marketing exhibiting at Love Local Expo

Salt Marketing exhibiting at lovelocalexpo.

April 13, 2017
We’re delighted to announce that we’re taking part in Love Local Expo 2017 on 26th April. We have some special treats and offers in store for visitors so come along and have a gander.

Robert Pepper, PS London at B2B Marketing Expo 2017

B2B Marketing Expo 2017: Content marketing tips from the top

April 06, 2017
I’m going to summarise my key actionable insights from B2B Marketing Expo 217, so that you can think about them too and how they may influence your business’ content marketing strategy.

Your 'why'

Why you need to know your business’ why.

March 28, 2017
In marketing communications, our goal is to tell your story in a way that resonates with your target audiences, whether these are customers, prospects, employees or other stakeholders.
Telling your story involves articulating the who’s, what’s when’s, where’s, how’s, and most importantly your why.

Lady writing a blog on a laptop

Why should my business have a blog?

March 21, 2017
Blogging is a valuable tool for your business. Central to your content marketing strategy, blogging is a way of engaging with customers and prospects online so that they can learn about your business and how you can support them.

Racing car

Super-charged modern marketing channel list 2017

March 14, 2017
A super-charged marketing channel list for the modern marketer or business owner. This will help you to come up with new ways to market your business.

Salt Marketing Blog - International Womens Day

What International Women’s Day means to me

March 08, 2017
As it’s International Women’s Day we thought we’d give a personal perspective instead from Natalie Burtonwood-Wilson, director at Salt Marketing

Integrated marketing plan

Are your marketing campaigns integrated?

March 02, 2017
There is a way you can get more out of your marketing.
By integrating your marketing campaigns you’ll be able to intensify their impact and results.

Customer survey

Customer surveys – 5 reasons to get yours up and running

February 13, 2017
Customers are one of your most important business partners. Without them, where would you be?
All the more reason to engage and find out what makes them tick so you can make better informed business decisions.