Blog

Salt Marketing is 3!

Salt Marketing is 3!

September 11, 2017
Have you seen what the statistics look like for start-ups? It’s enough to put anyone off! We’re delighted to be one of the 59% of UK businesses that are still up and running into year 3!

A prospect acting as brand advocate by telling others how great a brand is.

How to make your prospects want to be customers: the truth about advocacy.

August 10, 2017
It’s not just customers who can be brand advocates, but those who want to be customers too. It’s our job, as business owners and marketers, to make it ridiculously easy for people to want to be our customers. We’re not just talking prospects here either. We’re talking influencers and the wider business community too.

How to use images to make your B2B brand pop

How to use images to make your B2B brand pop.

August 2, 2017
Images are just as important in B2B marketing. Let’s look at some examples of strong B2B brands and how they use imagery to make their offering pop.

The truth about millennials: 4 myths debunked

The truth about millennials: 4 myths debunked.

July 12, 2017
In this post, we look at what a millennial is and what all the hype is about. We debunk four common myths and give you three facts you can work with.

Solopreneurs: 4 social media safety tips for the holidays.

Solopreneurs: 4 social media safety tips for the holidays.

30 June, 2017
We’re all in the swing of putting our out-of-office live, but what should we be doing with our business’ social media accounts? Find out with our 4 tips for staying safe on social media while you go on holiday.

Man developing a one page marketing plan

How to write your marketing plan on just one page.

June 5, 2017
Planning isn’t everyone’s favourite task. But it is┬áproven to help you to get to where you want to go. In this post we try to ease your marketing planning pain. We make it as easy as can be to create your marketing plan – on just one page!

Twitter logo

Should I use Twitter for my business?

May 30, 2017
If you’ve heard that Twitter can be a great place for your business to connect with like-minded customers, prospects, suppliers and influencers, then you’d be right. We’ll look at who uses Twitter, why you should consider it for your business and point you in the direction of some time-saving tools.

Man working on customer value proposition

Are you giving customers what they really, really want?

May 16, 2017
Customer needs change. Have you changed with them? A personal experience this week got me thinking about value propositions. I’ll tell you the story and then you can see what you think and how it applies to your business.